diane ly

Policygenius exists to reach one goal: Make insurance suck less. I wrote copy throughout the home insurance intake for new customers, focused on making it sound both accessible and trustworthy.

When it comes to something as huge as buying a home, it’s best to un-complicate. Within the Orchard Mortgage online questionnaire, I kept copy as simple and clear as humanly (and legally) possible.

elit by Stolichnaya is the world's highest rated white spirit, but its website suggested otherwise. We redesigned the look and feel of elit's digital presence, as well as revamped the tone of voice to have more sophisticated swagger.